Cinthia Astrid Reyes Lozano

Brief Biography

 

Her curriculum includes a bachelor degree in Chemical Engineering granted in 2004 by "Universidad de Guadalajara", being the best in class and awarded the Recognition on academic excellence, for achieving the highest average grade all over engineering careers in her institution, by the National Association of Universities and Engineering Schools (ANFEI). Two years later she obtained the Master of Science degree on Chemical Engineering with the thesis: "Morphology and properties of PEAD/PA6 foamed mixtures" , also granted by the same institution. She has been professor of science and English courses at "Universidad de Guadalajara" and "Universidad Cuauhtémoc".

She has worked on proccess development and improvement (Hitachi GST, México) using 6 Sigma and Lean Mfg techniques.

 

PhD Thesis

 

Title: “Idea inference base don twitter corpus”

Web 2.0 and User Generated Content (UGC) were terms initially used during 2004 to describe how software developers and users changed the way they used the net, making software content and functionality adaptable and enriched constantly by different people in a collaborative manner. The Web 2.0 is differentiated from classic Web 1.0 not because of a great technological advance, but by a set of functionalities like the use of Adobe Flash, RSS (Really Simple Syndication), AJAX (Java Script), and all of this is reflected in the new use of social networks (SN) and the UGC on its own can be seen as the sum up of all possible ways people can use social media.

 Within (SN), we have found a new way to communicate information, knowledge and even grow abilities using this data. The focus of information is not within official media or industry anymore. It is people now who drive the information in an almost instant way and can review politics, governments, quality of products and even create revolutions such as the one presented in Egypt this very same year.

 It is this new collaborative world where the analysis of information shared has a new role if we can understand what drives people to keep in touch in this media, grow information and what can motivate them to change their actual points of view and learn new things in a more natural way using these tools.

 

Abstract. The implementation of an Enterprise Resource Planning system (ERP) is one of the most important projects on business optimization than an enterprise could attempt. Their use can be seen at all kind of enterprises. The failure rate keeps high, between 40% and 70%, and the money wasted is enormous. This research presents results from an empirical study applied to businesses in Guadalajara, México regarding selection and implementation processes, identifying some of the variables involved and their relations. Also, it looks for a computational intelligence model that could help on the selection process.

 

 

Research Areas

 

  • Social networks.